Exclusive: Lurssen launches 122m Project JAG with Jaguar Emblem under bowsprit

By Editorial Team 10 August 2023

Earlier today Lurssen flooded their floating dock at their Rendsburg facility to launch Project JAG, shrouded in secrecy throughout her build this is the first glimpse of the newly finished 122m (400ft) superyacht being built for an experienced owner.

At the time of her technical launch back in June 2021, we believed that her extended bowsprit would be used as an area to display the owner's American football team mascot from the Jacksonville Jaguars as seen on his last yacht. However, looking at these exclusive first sneak photos it appears that her designers have come up with a new approach and that a Jaguar mascot has been designed under the bowsprit instead.

Frontal view of Lurssen Project Jag in a floating construction shed.

As can be seen in the photos above - it appears that there is a stylized pouncing Jaguar under the bowsprit, reminiscent of Jaguar motor car's famous Leaping Jaguar logo hood ornaments which were first introduced in 1945. This is another example of how Italian design powerhouse Nuvolari & Lenard likes to push the boundaries of yacht design to the next level and break the norm.

Pouncing Jaguar emblem fashioned on the bonnet of a Jaguar automobile.

In 2014 the owner's 95m/312ft superyacht KISMET caused quite a stir after turning up in London, as the yacht crew attached a beautiful silver Jaguar mascot to her bow. Positioned with one paw in the air and the other resting on an American football helmet, the majestic cat is a striking addition to the spectacular Espen Oeino-designed motor yacht.

Close up view of bowsprit on M/Y KISMET, stunning silver jaguar poised to pounce.

Traditionally, bowsprits were only found on sailing yachts where the stays of the foremast are fastened. However, over the last decade, bowsprits are increasingly seen on motor yachts, used by designers to add extra LOA and a creative extension of the aesthetic design. The 90m/295 luxury charter yacht 'Phoenix 2’, also built by Lürssen was one of the first, featuring a stunning silver Phoenix on her bowsprit which appears to be about to take flight.

The beautiful 73m (239.6ft) superyacht TITANIA also features a captivating bowsprit, adorned with a silver mascot of a woman leaning out towards the ocean.

Ground level view looking up at the silver Jaguar attached to the bow on M/Y KISMET

What we know about Project Jag

Commissioned by an owner who has bought two Lurssen superyachts in the past, Project Jag boasts an elongated appearance with a contrasting monochrome hull and superstructure plus abundant exterior deck space, ideal for multiple alfresco dining and lounge options. Creating a unique visual effect, Project Jag has an elegant curve along each side of her superstructure, merging her black and white monotones towards the stern.

Interiors that can accommodate up to 20 guests in an 11-cabin layout have been penned by Reymond Langton, and are described as a "beautiful, bespoke homage to the owner’s lifestyle", by the shipyard.

Set to be a trendsetter in multiple ways, standout features of the striking four-deck superyacht look to include a helipad, an indulgent health and wellness area plus a swimming pool, indoor and outdoor cinemas, and a state-of-the-art gym.

At this time it is not clear if Project Jag will be available as a yacht charter upon delivery. However, to discover Lürssen vessels that are currently for rental, take a look at the range of Lürssen yachts available to charter.

Photo credits: Steffen Mayer