The Large Yacht Brokers Association (LYBRA) has unveiled plans for a brand new client-focused yachting event known as The Superyacht Show, which will take place from 2nd to 5th May in OneOcean Port Vell in Barcelona, Spain.
The aim of the new show is to offer potential superyacht buyers and charterers, as well as their brokers and representatives, the opportunity to step aboard some of the world’s leading yachts in an exclusive and private setting.
Traditionally, boat shows have a strong business-to-business element whereby industry professionals come together to trade specialist products and services. However, the debut event diverges from this format in an attempt to create a truly ‘luxury experience’ for consumers.
Billed as ‘a client-centric showcase’, the four-day exhibit hopes to deliver the optimum buyer experience by attracting the highest quality superyachts and yachting companies, the most prestigious sponsors, global luxury brands and the most discerning visitors.
As such, The Superyacht Show will be the only yacht show in Europe aimed exclusively on catering to consumers, and attendees are promised a relaxed, elegant and enjoyable quayside experience in a private marina of OneOcean Port Vell.
President of LYBRA Jonathan Beckett said: ‘The idea of a client-focused show was put forward several years ago and we’ve been working on the details for quite some time. We have a great team in place and while our expectations for the first year are modest, I’m confident we’re laying a very solid foundation for the future.’
The aim of the show is to offer potential superyacht buyers and charterers the opportunity to step aboard some of the world’s leading yachts in an exclusive and private setting
LYBRA’s Secretary General Eric Blair added: ‘Our members are acutely aware of their responsibility to exhibit their client’s vessels at a time and place that is most likely to produce serious enquiries… We therefore plan to develop the show into the definitive, pre-summer buying opportunity in the Mediterranean.’
All nine member companies of LYBRA will participate in the inaugural event, including Burgess, Camper & Nicholsons International, Edmiston & Company, Fraser, IYC, Merle Woods & Associates, Northrop & Johnson, Ocean Independence and Yachtzoo.
LYBRA is a trade association for superyacht brokerage companies which have a fleet of central agency yachts with a length greater than 30 metres. The Superyacht Show is one of several ways in which it aims to be a positive driver of change in the industry.
Tickets for The Superyacht Show 2018 will be available from 1st February. For more information, get in touch with your preferred charter broker.
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